Paid Ads Expert

Reviewed 2026-10-15marketingPrompt / Rule# paid-ads # ppc # google-ads # meta-ads # linkedin-ads

Community skill with a long reference guide for planning and tuning paid campaigns on Google, Meta, LinkedIn, X and TikTok; it is advice text, it does not connect to any ad account.

Security Reviewed

Markdown-only advice guide; no scripts, no network, no keys, no account access.

Install Paid Ads Expert in Google Antigravity

Antigravity loads skills from .agents/skills/ in your project or ~/.gemini/config/skills/ for all projects (official docs). Full guide

EasiestOption 1: paste this to your Antigravity agent

Install the "Paid Ads Expert" skill for Google Antigravity.
Follow the steps at https://www.antigravityskills.org/install/paid-ads.md (source: https://github.com/sickn33/antigravity-awesome-skills/tree/main/skills/paid-ads).
Before running anything, show me what you will download and whether it includes scripts, and wait for my OK.
Install it into this project (.agents/skills/) unless I say global. When done, check that Antigravity lists it as an installed skill.

The agent reads the install file, shows you what it will download and waits for your OK.

Option 2: install it yourself

1. Download the repository
```
git clone --depth 1 https://github.com/sickn33/antigravity-awesome-skills.git /tmp/ag-skills && git -C /tmp/ag-skills log -1 --format=%h
```
We reviewed commit a307264. If the second command prints a different hash, the skill may have changed since our review.
2. Copy the skill into this project (workspace skill)
```
mkdir -p .agents/skills && cp -r /tmp/ag-skills/skills/paid-ads .agents/skills/
```
Run from your project root. Antigravity reads workspace skills from .agents/skills/<folder>/; this folder holds SKILL.md and references/detailed-guide.md (2 files, no scripts).
3. Or install it for all projects (global skill)
```
mkdir -p ~/.gemini/config/skills && cp -r /tmp/ag-skills/skills/paid-ads ~/.gemini/config/skills/
```
Use this instead of the previous step. Copy only the skills you need: the repo README warns that a large watched skills folder can overload Antigravity's context.
4. Check that Antigravity sees it
Antigravity app: start a new conversation and ask "What skills do you have?"; paid-ads should be listed. Antigravity CLI: run /skills (/skills reload in a session that was already open).

The repository's own installer (npx agentic-awesome-skills --antigravity --skills <ids> --dry-run, README) can also install selected skills; the copy steps above use the standard Antigravity skill folders and install only this one.

Using Claude Code, Cursor or Codex? See other assistants below.

What is Paid Ads Expert?

paid-ads is a community-contributed skill in sickn33's antigravity-awesome-skills collection. SKILL.md is a short pointer (23 lines) that tells the agent to act as a performance marketer and read references/detailed-guide.md, which holds the substance: questions to ask first, a platform selection guide, campaign structure and naming, copy formulas, audience and creative tips, optimisation and bid strategies, retargeting, reporting, setup checklists and common mistakes.

How to use Paid Ads Expert?

Install the skill and tell the agent your goal, product, audience and budget. It should ask the guide's opening questions, suggest which platform fits, outline campaign structure and ad copy, and later review your numbers against the guide's weekly and monthly checklists. You paste results in; the skill does not pull them.

Key features of Paid Ads Expert

✓We counted at a307264: the folder has 2 Markdown files and no scripts: SKILL.md (23 lines, 1,267 bytes) and references/detailed-guide.md (558 lines, 14,604 bytes)
✓We counted: the platform guide covers 5 platforms (Google Ads, Meta, LinkedIn, X, TikTok), and the setup checklists cover 3 of them (Google, Meta, LinkedIn)
✓We counted: the "Common Mistakes to Avoid" section groups 20 mistakes in 4 lists of 5: strategy, targeting, creative and budget (for example launching without conversion tracking, making big budget changes that disrupt learning)
✓We counted: the guide ends with 6 questions for the agent to ask (platforms, monthly budget, what a conversion is worth, creative assets, landing page, tracking) and names 4 related skills: copywriting, analytics-tracking, ab-test-setup and page-cro
✓SKILL.md opens with "an expert performance marketer with direct access to ad platform accounts"; we found no API calls, credentials or account tooling anywhere in the folder, so any real account access depends on other tools you give the agent
✓The guide gives rules of thumb with numbers and no sources: a 70% proven / 30% testing budget split, raising budgets 20-30% at a time, and "85% watch without sound" for TikTok; we did not verify these, treat them as the author's heuristics, not statistics

When to use Paid Ads Expert

1Choosing a first ad platform for a B2B or consumer product
2Drafting ad copy variants and a naming convention before launching a campaign
3Running a weekly review of a campaign with a checklist

Source and files

Repository: sickn33/antigravity-awesome-skills (MIT)
Upstream risk label: critical
Added upstream: 2026-02-27
SKILL.md size: 1.2 KB
Files in the skill folder: SKILL.md · references
Listing synced: 2026-10-05 from commit bdacd76

Installation & Setup Guide

Agent Rules / Prompt Setup

Follow these steps (taken from the project's own docs) to configure Paid Ads Expert in your development environment.

Step 1: Claude Code (manual copy)claude

mkdir -p .claude/skills && cp -r /tmp/ag-skills/skills/paid-ads .claude/skills/

Not documented per skill by the repository; this uses Claude Code's standard .claude/skills/ folder after the clone above.

Step 2: Cursor: not documented by the projectcursor

The README lists installer targets for several hosts, but gives no per-skill Cursor path, so we do not list one.

Usage Example & Verification

Prompt / Request Example

1) Guide section "Questions to Ask": platform, monthly budget, conversion value, creative assets, landing page, pixel or conversion tracking.

2) Our example: "Use the paid-ads skill. We sell project-management software to 10-50 person agencies with a 500 euro monthly test budget. Ask your opening questions, then recommend one platform and a simple campaign structure."
-> The agent asks about goals, offer, audience and tracking, then compares platforms using the guide's best-for lists (LinkedIn for B2B decision makers, Google for search intent) and proposes one campaign with a naming scheme.

3) Our example: "Here is last week's export from Meta Ads (pasted below). Review it with the weekly review checklist and list three changes, smallest first."
-> The agent reads the pasted numbers and answers from the checklist; it cannot open your ad account.

Security Review

Static review

Reviewed Date

2026-10-15

Audited Ref / Commit

a3072641b750a1fb2f6ce695a5f984ea3d4c3ec1

Reviewer

antigravityskills.org (static review)

Markdown-only advice guide; no scripts, no network, no keys, no account access.

Full review: scope, findings, risks

Audit Scope:SKILL.md and references/detailed-guide.md read in full (the guide's headings, platform sections, checklists and mistakes list, and a search of both files for commands, URLs, keys and code); repository README install and disclaimer sections and LICENSE, all at commit a307264 (2026-10-15). Static review only; nothing was executed.

Key Findings:Instruction-only skill. SKILL.md is a pointer; the guide is prose, lists and a few formula templates (10 fenced blocks). No executable files, no commands, no URLs fetched, no credentials or tokens.

Identified Operational Risks & Permissions:Low for the skill itself. Medium if you pair it with tools that can spend money in a live ad account; set spend limits and approvals on those tools.

Both files were searched for shell commands, package installs, URLs, environment variables and key names and read for what they ask the agent to do. We found none of the first four; the only account-related text is the persona sentence in SKILL.md. The agent is told to read the guide before executing and to treat its prerequisites and validation notes as mandatory. This is a read of the text, not a behaviour test.

Operational Notes & Known Limitations

Known Limitations

•Advice only: it does not create campaigns, spend money or read your ad accounts
•General guidance from one author, not platform documentation; ad platforms change their options and policies often, so check the platform's own help pages before relying on a setting
•No budgets, benchmarks or results are promised, and nothing in the skill proves a tactic works for your market
•Frontmatter says risk: critical, which we read as reflecting the persona that talks about ad accounts; if you also connect an ads MCP or API to the agent, that tool is where the risk is, not this skill

Frequently Asked Questions

Is the Paid Ads skill safe?

It is two Markdown files. We read both and found no scripts, no network calls, no API keys and no way to log in to an ad platform. The wording "direct access to ad platform accounts" describes the persona; the skill itself has no access.

How do I install Paid Ads Expert in Antigravity?

Clone sickn33/antigravity-awesome-skills, copy skills/paid-ads into .agents/skills/ (or ~/.gemini/config/skills/), then ask "What skills do you have?" (Antigravity CLI: /skills). The project README documents its own installer for selected skills.

Can it run my ads for me?

No. It gives a method and checklists. Creating or changing campaigns needs you, or a separate tool you choose to connect.

Which platforms does it cover?

Google Ads, Meta, LinkedIn Ads, X (Twitter) Ads and TikTok Ads, with setup checklists for Google, Meta and LinkedIn.

Is it an official Google skill?

No. It is community-contributed to an independent collection whose README says it is not affiliated with or endorsed by Google.

Supported Platforms

antigravityclaude

View Source on GitHub

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Browse the full Antigravity skills directory for more source-linked skills with install steps and static safety reviews.

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